A black hat SEO company uses SEO strategies that don’t follow Google’s guidelines. While on the surface it may seem easier to use black hat SEO to get ranking, because it’s quicker, it’s one of the worst things you can do for your website Because this ranking doesn’t last long, and it has potentially devastating results, such as getting your site banned from Google. This is why it’s crucial to be aware of which companies are black hat. Here are some guidelines to find out who the guys are with those black hats.

• Use of Link Farms

Link farms are part of the list of things Google doesn’t approve of. Nevertheless, black hat companies use them to add a tremendous amount of links directing to your site. The problem is that these links are poor in quality, coming from forum spamming, email link prospecting, and other such techniques.

If you see your SEO company using a large number of external links, it’s a clear sign you’re not dealing with a good company.

• Promises that Seem Out of These World

If your SEO company is promising things that seem too good to be true, stay away. The truth is that no one can guarantee to get you ranking number one on Google. Because no one can predict what Google’s Algorithm does.

Another thing to watch out for is whether the company says they’ll give you immediate results. Proper SEO techniques take time to take effect, which is why no company using white hat tactics will make such promises.

• Sloppy and Incomplete Presentation

If your SEO company has a website that doesn’t look polished, it’s probably a sign that it’s not the most reliable company out there. In addition, make sure that it has a portfolio and references that you can check. If they don’t have that, you should be suspicious.

• Offers Low Quality Content

It is crucial to have quality content on your website if you want to attract readers. Black hat companies create content that is either copied from other sources, or that is bloated with keywords, making it sound unnatural. None of these techniques offer anything of value to your readers, which is why Google doesn’t approve of them.

• Quick Solutions For Quick Payment

SEO is a process that takes a long time, which is why there are no quick solutions as far as it is concerned. If a company tells you that it wants the complete payment upfront, be confident it’s not what you want, because it will most likely make use of link farms.

In addition, the company must be ready to work with you and your individual needs. They should listen to you and consistently communicate with you about your SEO strategy. If it offers the same, standardized solution for all their clients, it’s working with black hat techniques.

Black hat SEO companies can do irreparable damage to your site, which is why it’s crucial that you know how to identify them. Armed with this knowledge, you can rest assured that you’re not in danger of being tricked.